£1 from every pack sold supports...

£1 from every pack sold supports...

“…working with communities in areas of high deprivation because every child deserves the right to succeed, no matter where they live.”

“…on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does.”

“…ending child bed poverty in England. Giving children the opportunity to engage at school and a chance to break the future cycle of Poverty.”

“…supporting trans, non-binary and gender-questioning children and young people and the important people in their lives since 1995.”

We’re nothing special. No CEOs, no investors… just a tiny team working from home who want to make things that are fun and educational. Everything we make has children, teachers and parents in mind - nothing else.

We pay a bit more so our cards are manufactured to the highest quality here in the UK. They’re not shipped across the world, just sent in the post from Cambridgeshire.

Making a difference is important to us. Each deck we sell raises money for these amazing educational charities.

We’re proud of the work we support. Unfortunately, at the moment that’s only possible because of AI assets.

Hundreds Thousands of hours of effort went into making this game but it wouldn’t have been possible without the AI generated art that we included in our cards. Nothing would make us happier than being able to afford human artists in the future to bring their talent and creativity to Imaginary Friends VS. Unfortunately, ex-teachers starting businesses around childcare don’t have the deepest pockets.

Fingers crossed for the future!

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